The advertisement begins with a breezy acoustic-guitar jingle and a young woman peering into soft light. Its message is clear: The product you’re about to see is special.
It’s called SPAM: Spiced ham.
Not the unsolicited email, but the canned, processed pork product introduced by the Hormel Foods Corporation during the 1930s. But how much do you know about this food?
Arguably the planet’s most recognizable portmanteau word (closely followed by “Gidget” and “infomercial”), and certainly among its most popular foodstuffs. Whether you love it, hate it, or have never tried it, according to the Spam website, 8 billion cans of Spam have been sold worldwide since it first burst onto the scene.
Spam was first introduced in 1937, during the Great Depression. Since fresh pork was too expensive for most people and hard to come by, this canned meat product quickly became a household favorite for its affordable price and convenience. During World War II, the product was in hot demand, with the military purchasing 150 million pounds of Spam by the war’s end.
‘AWM’ gives us more details of this amazing story of SPAM:
According to the Spam website, canned meat is relatively simple in its ingredients – there are just six, in total: pork with ham, salt, water, potato starch, sugar, and sodium nitrite.
What’s in a name? Well, it’s not entirely clear why it’s called Spam, but the name was the brainchild of a brother of a Hormel Foods vice president. Many have guessed that Spam means “shoulder of pork and ham” or “spiced ham,” but it’s never been confirmed. Mental Floss explains that “the name was suggested by Kenneth Daigneau, an actor who received the $100 prize in a contest Hormel had sponsored.” He also happened to be the brother of a Hormel executive.
Spam has quite a huge following in Hawaii, which is the biggest consumer of the product, where it makes a showing in, among other applications, a fried rice and seaweed pocket called Spam Musubi. The Spam website notes, “Hawaii eats seven million cans of Spam products every year.”
South Korea is the second largest consumer of Spam and it’s often used as an ingredient in a sushi roll known as kimbap.
Did you know there are many varieties of Spam available? In addition to the original flavor, the following flavor options exist: Spam Lite, Spam Bacon, Spam Turkey, Spam Teriyaki, Spam Cheese, Spam Garlic, Spam Black Pepper, Spam Hickory Smoke, and Spam Portuguese Sausage!
A museum dedicated to all things Spam is located in Austin, Minnesota, the birthplace of the Spam brand. According to the website, the museum “pays tribute to its presence across the world.” Additional Spam bragging rights: Spam product packaging was donated to the Smithsonian in 1998.
If you haven’t been bold enough to give Spam a try, the product’s website explains the taste as: “In a word: magic.” They note, “Of course, we’re biased, and if you haven’t had the good fortune of tasting magic before, that won’t tell you much. Speaking objectively, they taste kinda like ham. They also taste a little like pork roast.” Spam can be grilled, baked, or fried, resulting in different tastes and textures.
The website also explains the process of making Spam, which involves adding ingredients to pre-ground pork and ham, before the mixture is canned, vacuum sealed, and then cooked and cooled for three hours. Labels are applied and the cans are placed in cases and distributed.
The Minnesota-based company, Hormel Foods, which makes Spam, announced record-high sales for the seventh straight year in 2021. “We’ve had to announce new capacity that we’re going to bring online in 2023 to meet the demand,” the company’s CEO told CNBC’s Jim Cramer. “So Spam is as strong as it’s ever been.”
Have you branded your product or service so brilliantly? Are you executing like this? Hormel has done this. It’s made a simple processed meat product like Spam popular in these days of hyper-focused attention on nutrition and health. That’s pretty impressive.
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