These little candy-coated chocolates called M&M’s have gone woke.
First, it was the writers, then it was the comedians… but when you start coming for my favorite candy?! Baby, it is ON
M&M’s are now getting into the “gender-bender/feminist” progressive hogwash. Does anyone think they are trying neuter womanhood here?
According to a DailyMail report:
The iconic M&M characters – ubiquitous in commercials for the chocolate candies for decades – are getting a makeover that the company claimed Thursday will fit them in a ‘more dynamic, progressive world.’
The changes, which will take effect immediately, give the characters a more modern look to emphasize characters’ ‘personalities.’
The biggest changes appear to be to the two female M&Ms, the green and brown ones. Mars, the maker of the candies, has been criticized in the past for making the green M&M too sexy, and either pushing a rivalry or a possible flirtation with the brown M&M.
This is sheer ridiculousness. While the animation and marketing are very cute and clever, all I care about is whether the chocolate is chocolatey, the peanuts are salty and crunchy, and if the candy gives me the requisite serotonin increase, along with the dopamine rush.
Team Peanut M&Ms here. But, I’m sure I speak for the majority of M&M lovers everywhere.
To give you a better look, here’s what the original “non-woke” M&Ms looked like:
And here’s the latest “woke” M&Ms:
Missy Crane of The Gateway Pundit compared the none-woke and woke M&M:
The solution appears to be the green M&M losing her stiletto boots in favor of sneakers and the brown M&M wearing slightly lower heels than before to what Mars spokespersons called a ‘professional height.’ Mars wants the green M&M to be ‘better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots.’
As far as the relationship between the green and brown M&Ms, it will be based on the two ‘together throwing shine and not shade,’ as a reaction to how the two have been at odds at times in promotional material.
If you think this is the dumbest stuff you’ve ever heard, you’re not alone. I am right there with you. But the reason I am telling you all of this is that while Mars and liberals are fretting over the personality of a piece of candy, a really serious matter of life and death is unfolding.
Mars and other candy giants are being sued for “aiding and abetting” illegal child labor on massive cocoa plantations on the Ivory Coast. Eight former child-slaves, who are now adults, are suing the candy companies.
Last year, The Guardian reported about the eight children who claim they were used as slave labour:
Eight children who claim they were used as slave labor on cocoa plantations in Ivory Coast have launched legal action against the world’s biggest chocolate companies. They accuse the corporations of aiding and abetting the illegal enslavement of “thousands” of children on cocoa farms in their supply chains.
Nestlé, Cargill, Barry Callebaut, Mars, Olam, Hershey, and Mondelēz have been named as defendants in a lawsuit filed in Washington DC by the human rights firm International Rights Advocates (IRA), on behalf of eight former child slaves who say they were forced to work without pay on cocoa plantations in the west African country.
The plaintiffs, all of whom are originally from Mali and are now young adults, are seeking damages for forced labor and further compensation for unjust enrichment, negligent supervision, and intentional infliction of emotional distress.
It is the first time that a class action of this kind has been filed against the cocoa industry in a US court. Citing research by the US state department, the International Labour Organization and Unicef, among others, the court documents allege that the plaintiffs’ experience of child slavery is mirrored by that of thousands of other minors.
Ivory Coast produces about 45% of the global supply of cocoa, a core ingredient in chocolate. The production of cocoa in west Africa has long been linked to human rights abuses, structural poverty, low pay and child labor.
A central allegation of the lawsuit is that the defendants, despite not owning the cocoa farms in question, “knowingly profited” from the illegal work of children. According to the submissions, the defendants’ contracted suppliers were able to provide lower prices than if they had employed adult workers with proper protective equipment.
Of course, this would require a different kind of WOKE. Like most of these progressive corporations, it’s all about the bright, shiny objects and optics, with little actual change.
Mars, Incorporated even redesigned the M&Ms website to celebrate these candy changes, and offers a Q&A to give fans insight into how the M&Ms feel about the changes and their role.
Souces: WayneDupree, Daily Mail, The Guardian