Ulta Beauty, a popular beauty retailer, has been hit with a massive boycott from conservative women after featuring a transgender woman on its podcast. The brand invited Dylan Mulvaney, a transgender influencer, to talk about her experiences and how she wants to become a mother on the “Joy of Girlhood” podcast. This decision sparked controversy and outrage from the female public who shops at the beauty store.
While Ulta Beauty has over 1,200 locations across the United States, the brand may be losing some of its loyal customers due to its decision to invite a transgender woman onto the podcast to talk about “girlhood.” Despite the backlash, Ulta stands behind its decision to invite diverse talent, including transgender women, onto its broadcast to appeal to a broader audience.
During her appearance on the podcast, Mulvaney spoke about her genitals as a “Barbie pouch” and buying tampons. Some feminists and conservative women accuse her of putting on “womanface” in order to appeal to a feminine audience and receive money as an influencer.
Critics of the transgender star claim that Ulta Beauty is simply “trolling” women by inviting the TikTok star onto the podcast platform. Many are also upset that the brand is not representing women by inviting a transgender woman onto the program.
“Why didn’t you get a woman on? We are your primary target market, are we not?” asked a Twitter user. “STOP TROLLING WOMEN. You can hide the replies @Ultabeauty, but you can’t hide your contemptible contempt for women,” tweeted Emmeline Wyndham. “Beyond parody,” another wrote on the Elon Musk platform.
Previously, Mulvaney spoke about buying tampons to feel like a girl. “Day 75 of being a girl – I’ve been carrying around tampons and pads for the past two months, but I’ve never actually opened one up, so let’s do it. Woohoo! I thought the letters stood for small, medium, and largely based on the size of your ‘Barbie pouch,’ but after Googling, I found out it’s actually the level of your flow.”
The controversy surrounding Ulta Beauty’s decision to feature a transgender woman on its podcast highlights the ongoing debate surrounding gender identity and the representation of women in the media.
While some argue that the brand should have featured a cisgender woman to represent its primary target market, others believe that it is essential to include diverse voices, including those of transgender women, in the conversation. At the end of the day, Ulta Beauty has taken a stand to promote inclusivity, and it’s up to the public to decide whether or not they want to continue to support the brand.
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Source: AWM
